Most people realize that the surface of their skin is covered with layers of dead skin cells. The average person naturally but slowly sheds hundreds of thousands of these dead cells all year long, amounting to some 1 – 1.5 pounds a year. That means that by the age of 70, the average person has shed about 100 pounds of dead skin! But overall, those dead skin cells sit for quite a while on the surface of your skin, still attached in the same places where they were once alive. And they sit there and they sit there, until their old attachments loosen, just like an old book’s glue binding, until they eventually slip and slide and fall away and become a major part of the dust and the dust bunnies on the floor. But while they sit there waiting for all that to happen, those dead skin cells are making your skin look dull, grey and aged. And those dead skin cells situate their dark forms into every fold, crease, line and shadow you’ve got, exaggerating them all, making them all look worse. Dead skin cells by themselves have a dark, lifeless grey color, but they also significantly decrease the reflection of light, which additionally makes the skin look even darker, dull and more grey.

More good news – patches of dead skin cells are also known to often hold on to dark melanin pigments, making for freckly splotches, and irregular, uneven skin colorations. Keratin protein is all over these lifeless cells. But keratin is good, no? Well, yes and no. Keratin is good for strong, great looking, healthy hair and nails for sure. But as a major constituent of hair and nails (and horns, claws, and hooves, too!) it is the shield material, the barrier; a thickener, a protector. Keratin comprises much of the glue holding the dead cells SkinCell PRO in place and is a major player in the thickening, protective process – but this all has dimming effects on the skin’s luster too. Dark hues, wrinkles, lines, irregular complexion – all are further magnified by keratin. Not so much a partner in our cosmetic concerns, that keratin. In fact, the dead skin cells are even known medically as keratinocytes. So give your proper thanks for the harsh, tired, unhealthy older look you might see in the mirror today to keratin and the keratinocytes. But consider this: you can do something about it! Why wait? Exfoliate… for more beautiful skin!

Exfoliate – from the Latin exfoliare, “to strip off leaves”. Exfoliation removes those dead skin cells – and leaves your skin looking fresher, smoother, brighter, and with more of a brilliance; more of a healthy glow. Lines and wrinkles are harder to see, they’re more shallow and reflect more light now. No injections, no fillers – just simple exfoliating! The skin looks more illuminated and is no longer willfully harboring every shadow. Melanin containing patches have been lessened; the skin has a more even, regular, complexion. No laser treatment – just simple exfoliating! The face looks younger, healthier, firmer, brighter and renewed. And it looks healthier because it is!

The dead skin removal process of exfoliation is our doing, but it stimulates a very basic and natural cell renewal process – healthier, more plump, vibrant cells from the deeper layers of the skin are stimulated to make their way to the surface. And these are the cells which make the skin smoother, firmer and healthier appearing. Among the cells lipid production is also stimulated by exfoliation. This improves the skin’s protective barrier function and enables the skin to better hold on to water. Better and more consistent hydration means more supple, softer, less dry (and less dry looking!), healthier appearing skin too! Again, healthier appearing because the skin is actually healthier! The skin looks smoother and firmer because it is! The skin has more of a truly healthy, even glow, and has truly less of the dark hues, splotches or irregular color. All real effects, not illusion.

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